LOAEL.
1998-2025
global
beauty group
org
Lowest Observed Adverse Effect Level
Welcome to LOAEL global beauty group.
THINK CLEAN™ Cosmetics. Literature. Art. Environment. Nutrition.
Providing clean ingredient standards brands adopt and consumers rely on, certifying and
licensing trusted and recognised trademarks. Hosting industry awards celebrating the best
clean products, trialing and researching organic brands. Publishing researched editorial,
campaigning for sustainable health and beauty —conscious consumerism.
The LOAEL global beauty group is an academic media and communications educator. Studies
include scientific research, chemical regulations, and how media is used to communicate
messages effectively to society. Advocating for sustainability through health, beauty and
environmental studies, manufacturing, human and planetary health.
What we do
Elevate your brand and make your mark in history. Be part of something that's good for you, me & the planet™
Our Work
Trusted Trademarks
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Consumers are now more eco-conscious about their buying decisions. Sustainability is here and brands that embrace this positive change are thriving.
Fifty-four percent of consumers find more value in sustainable products and are actively considering more environmentally friendly ways to shop.
Eighty-six percent of consumers say that they are more likely to buy a product that has won a recognised stamp of approval such as Product of the year award.
organics. health. beauty. sustainability.
Changing the
Face of beauty.
The universe must be viewed as one. Leonardo Da Vinci recognised this connectivity, and science understands that this concept can help us to change the world, and ourselves, for the better.
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Universal
Choose Nature™
All of life is connected. Be present, connection means being fully aware of the here and now. When we truly understand that our lives are intertwined with others, and with nature, kindness, compassion, and collaboration flows.
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Interrelated
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Harvested from nature, Eco-responsibility begins with healthy ingredients that consider human and planetary health equally as important and essential to our existence.
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Ethical Principles
Since 1998, Amina Kitching, Founder & Editor of the LOAEL global beauty group, has campaigned to raise chemical awareness and the brands making responsible cosmetics.
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Trusted Resource
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Acronym: LOAEL
— Lowest Observed Adverse Effect Level.
Definition: The lowest exposure level of a
chemical, in a study, where there is a
statistically or biologically Lowest Observed
Adverse Effect Level.
Solution: Independent evaluation of the health
and safety of chemicals in cosmetics. Reliable
researched content, protecting consumer
health and encouraging growth within
environmental and ethical manufacturing.
Pronounced: Low-Elle
Media
AS SEEN IN TV PRINT & RADIO
LOAEL.org
Our clients make the world a better place